Sunsets Separates Branding

Sunsets Separates is a missy swimwear brand that has been established for over 30 years. In 2014, the line was rebranded to market towards a more modern audience. The hang tag design is used to invite and interact with the consumer as opposed to being used for logo decoration. A gift with purchase campaign was launched containing a makeup bag, nail polish, nail file, and a luggage tag. The typography reflects the themes of exploring and traveling, particularly while in your Sunsets Separates garment.

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