Lavish Beach Branding
Lavish Beach is a resort wear line that launched in 2014. The inspiration behind the brand stems from effortless style, comfort, and versatility. The logo expresses a modern fashion-forward lounge and resort wear brand. When researching the word "lavish," most logos took a literal form of the word with script typefaces and elaborate ornaments. I designed the logo to maintain a balance between the modern feel of the brand and the definition of its name.